If you’re a local Little Rock business owner, you’re most likely interested in how competitive the top keywords are on Google. Based on our experience and insight, the answer is, it depends. Compared to more competitive cities like San Francisco, Seattle, or Dallas, you’ll find that ranking for the majority of keywords in Little Rock is much much easier. That being said, there are still some highly competitive niches in Little Rock and we’ll explore one in particular in this post.

Naturally, attorney’s like DWI & malpractice specialists have a high potential profit so they’ll invest a significant amount of money into their online marketing efforts. This usually means PPC on Adwords as it is immediate and easier to measure. Some companies have invested in SEO. We did a quick audit of the top ranked site for “DWI attorney Little Rock” and here are our findings:

 

Little Rock attorney SEO audit
The top ranking organic and local listing is DWITrouble.com.

As you can see, DWITrouble.com is the top ranking site in the local “3 pack” of Google Places and in the organic search results. We’ll see what they’ve done to get there and how we could beat them.

The first thing I notice is they don’t even have “Little Rock” in their title tag. They’re targeting all of Arkansas which is an interesting strategy because usually people don’t hire DWI attorney’s if they live 100+ miles away. Looking at their homepage, you’ll see they have a good amount of text-based content but the site itself looks dated and not very engaging. No videos, very few images. These things would definitely help their SEO efforts and a site that has more engaging content and more text-based content would rank higher if all other things are equal. What are the other things? Links and citations… let’s see what they’ve done there:

link profile audit

Their link profile is a pretty miniscule one and their top link is from their SEO company which has since been deleted. This company is not actively engaging in linkbuilding. They may have done some outreach or filled in a form to be on a white-pages type listing but the links they have seem relatively natural for a business that has been online for a few years. Here are their top 10 links and the authority each one has:

# URLs URL Flow Metrics Domain Flow Metrics Link
Type
First Indexed
Last Seen
Date Lost
Trust
Flow
Citation
Flow
Trust
Flow
Citation
Flow
1 33 Subscribe to see topics

rss订阅
38 43 28 27 Deleted 25 Jun 2016
25 Jun 2016
15 Aug 2016
2 29 Subscribe to see topics

dwitrouble.com
29 36 36 41 25 May 2016
10 Aug 2016
3 24 Subscribe to see topics

website
24 18 70 62 NoFollow 21 Jun 2016
09 Aug 2016
4 20 Subscribe to see topics

dwitrouble.com
20 17 30 27 26 May 2016
04 Aug 2016
5 10 Subscribe to see topics

criminal cases (federal & state court)
10 25 6 13 < 22 May 2016
13 Aug 2016
6 11 Subscribe to see topics

No Anchor Text
11 24 7 8 Redirect < 22 May 2016
13 Aug 2016
7 16 Subscribe to see topics

www.dwitrouble.com
16 17 26 29 < 22 May 2016
04 Aug 2016
8 12 Subscribe to see topics

john collins
12 4 31 23 < 22 May 2016
01 Aug 2016
9 5 Subscribe to see topics

website
6 10 18 32 14 Jul 2016
14 Jul 2016
10
rss订阅
0 1 98 98 25 Jun 2016
25 Jun 2016

Compare those links and metrics to the top ranking site for “DWI attorney Austin”, HarronLaw.com:

dwi-attorney-austin-seo

# URLs URL Flow Metrics Domain Flow Metrics Link
Type
First Indexed
Last Seen
Date Lost
Trust
Flow
Citation
Flow
Trust
Flow
Citation
Flow
1 40 Subscribe to see topics

18 wheeler accident lawyer
40 37 34 26 Deleted < 22 May 2016
26 May 2016
15 Aug 2016
2 27 Subscribe to see topics

eric harron scholarship
27 29 69 53 Deleted 20 Jul 2016
22 Jul 2016
12 Aug 2016
3 23 Subscribe to see topics

http://harronlaw.com/scholarship/
24 29 35 39 26 Jul 2016
26 Jul 2016
4 10 Subscribe to see topics

law office of eric harron
11 41 15 53 NoFollow 26 Jul 2016
03 Aug 2016
5 23 Subscribe to see topics

the eric harron scholarship
23 24 40 29 22 Jul 2016
13 Aug 2016
6 16 Subscribe to see topics

http://harronlaw.com
16 28 67 53 16 Jul 2016
13 Aug 2016
7 17 Subscribe to see topics

car accident lawyer in austin
17 26 19 26 Deleted 30 Jun 2016
30 Jun 2016
13 Aug 2016
8 12 Subscribe to see topics

dwi attorney
12 25 14 26 NoFollowDeleted 27 May 2016
07 Jun 2016
04 Aug 2016
9 10 Subscribe to see topics

austin car accident lawyers
10 26 6 11 Deleted 23 Jun 2016
24 Jun 2016
15 Aug 2016
10 12 Subscribe to see topics

dog bite lawyer in austin, tx
13 21 17 22 26 May 2016
27 Jul 2016

You can see that even for a city twice as big as Little Rock, the amount of SEO skill required to rank is considerably higher.

We wanted to see what the difference between #1 and #2 in Little Rock were so we did the same audit for BenWill.com. Again, they have a similar title tag indicating they want to rank for “Arkansas DWI Attorney” whereas someone who wanted to rank in Little Rock would have the advantage of putting that in the title tag. Just a simple “Little Rock DWI Attorney” would be a significant bump and could be what #2 BenWill.com could do to outrank #1.

BenWill.com actually has a better link profile by my estimation. Their top links are solid and from higher authority sites. They also have more links but their anchor text is more varied than DWITrouble.com. Take a look at their link profile and compare:

SEO Little Rock Case Study
BenWill.com’s link profile
# URLs URL Flow Metrics Domain Flow Metrics Link
Type
First Indexed
Last Seen
Date Lost
Trust
Flow
Citation
Flow
Trust
Flow
Citation
Flow
1 29 Subscribe to see topics

view website
30 34 88 74 Deleted 01 Jul 2016
01 Jul 2016
06 Jul 2016
2 32 Subscribe to see topics

bennett williams
32 32 43 35 31 May 2016
10 Aug 2016
3 26 Subscribe to see topics

view website
26 31 65 64 Deleted 20 Jul 2016
27 Jul 2016
06 Aug 2016
4 21 Subscribe to see topics

view website
21 24 44 47 Deleted 05 Jul 2016
05 Jul 2016
16 Jul 2016
5 23 Subscribe to see topics

website
24 20 70 62 NoFollow 31 May 2016
11 Aug 2016
6 18 Subscribe to see topics

airfare secrets review
18 23 12 13 NoFollow < 22 May 2016
14 Aug 2016
7 13 Subscribe to see topics

http://www.bennwill.com
13 24 25 61 NoFollow 25 May 2016
14 Jun 2016
8 16 Subscribe to see topics

www.bennwill.com
16 17 26 29 31 May 2016
04 Aug 2016
9 9 Subscribe to see topics

brad j. williams
9 18 7 12 < 22 May 2016
13 Aug 2016
10 14 Subscribe to see topics

www.bennwill.com
14 12 36 41 22 Jun 2016
10 Aug 2016

The rankings most likely come down to on-page factors. BenWill.com’s title tag has DUI/DWI later, after the firm’s name which Google prioritizes slightly less. #1 has DWI/DUI earlier in the title tag. The biggest difference between the two sites and this is most likely where the rankings come in is BenWill.com has significantly less text-based content on the homepage. They also don’t have an optimized h1 tag. In my opinion, making a few on-page SEO adjustments, BenWill.com could easily overtake DWITrouble.com. If DWITrouble.com wanted to protect itself against competitors, it would consider making some on-page SEO changes and invest in linkbuilding as well as content creation.

 

This post was written by Sam at LittleRockSEOCompany.com. He is the owner and Director of SEO with over 13 years of experience in the SEO industry. He partnered with Austin SEO Company, Page Digital Marketing to help create this case study. For more information on how he can help your business succeed online call 501-588-8928 or visit the contact page.

DWI Attorney Little Rock – SEO Case Study

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